Scalable Uniform Solutions for a Global Brand
Deane combines deep-rooted values with enterprise-level capability—making it the trusted uniform partner for McDonald’s since 1992.
This long-standing relationship began with the design, management, and supply of the full New Zealand uniform range, covering Crew, McCafé, Management, and Maintenance. Each garment was developed to meet the demands of high-volume hospitality environments while maintaining brand integrity and professional presentation.
In 2006, Deane expanded its scope to supply McCafé and Management uniforms across Australasia. Since then, several high-performance ranges have been launched, including a 2018 rollout of 35,000 McCafé units—delivered in full and on time within just two weeks.
Operational Excellence at Scale
- Trans-Tasman Coverage: Supporting over 1,100 McDonald’s restaurants across Australia and New Zealand requires robust infrastructure and precise logistics.
- Inventory Readiness: Stock is held on shelf, enabling rapid dispatch and consistent supply continuity.
- Digital Ordering: Deane’s online portal, Silk, streamlines procurement with role-based ordering, visual uniform previews, order history, and tracking.
Design Meets Functionality
Uniforms blend McDonald’s brand elements with contemporary hospitality styling, engineered for durability, comfort, and performance in fast-paced environments.
People-Centric Design
Deane uniforms are designed not only for performance and safety but also to foster a sense of pride and belonging among McDonald’s employees. Whether working in a fast-paced kitchen or engaging with customers front-of-house, team members benefit from garments that are breathable, functional, and aligned with the brand’s identity. This connection between uniform, role, and brand helps reinforce a shared culture across thousands of restaurants—supporting both operational excellence and employee engagement.
Shared Values, Stronger Partnerships
McDonald’s commitment to integrity and social responsibility—evident in its support of Ronald McDonald House Charities—aligns closely with Deane’s own values. This alignment has helped foster a partnership built on trust, reliability, and shared purpose.
Proven Partnership, Trusted Performance
Deane’s partnership with McDonald’s is a clear demonstration of what’s possible when operational capability meets brand alignment. From large-scale rollouts to seamless digital ordering, every aspect of the uniform program is built to deliver consistency, reliability, and speed. With a proven track record across Australasia and a shared commitment to quality and values, Deane continues to be a trusted supplier to one of the world’s most recognisable brands—bringing efficiency to procurement and confidence to every wear.