About Us

The Deane Family

Our Vision

To Be The Brand Successful Brands Wear

Founded in 1932 as a family business, we champion the family feel to this very day. We pride ourselves on creating high-quality uniforms and workwear fit for purpose, but we also remain stylish and on trend. It’s our goal to enable employees to proudly represent their brand in garments they enjoy wearing.

We are passionate about our planet and the people who inhabit it. We remain steadfast in maintaining these values through every relationship; from our partner factories, our own staff to our relationship with you, our customer. Deane has stood the test of time, and our clothes do too.

 
Employees
235
 
Established in
1932
 
Garments Delivered Per Year
3,000,000
 
 
 

Our Mission

We want to deliver a best-in-class, seamless and predictable customer experience. We want to demonstrate our respect to our planet and our people. We want to embrace continuous change in technology within our industry and we want to ensure the continuous improvement of our digital platforms, so we remain world class.

 

 

 
 
 

Our People

We pride ourselves on our work culture. We know that Deane would be nothing without our employees which is why the family-feel is so important to us. We extend that family commitment to each of our customers. Many members of our staff are second generation team players. We are proud of their passion and loyalty to our vision. In return, we empower them to achieve their goals as they progress through Deane and their personal lives.

Strong Backbone

We have been in this business for over 80 years and are owned by Alsco, a global brand whose financial backing supports our stockholdings. We continue our R&D to ensure our technologies remain cutting edge as we guarantee our customers the Best Customer Experience every time.

Case Studies

Aviation Security Service

Aviation Security Services wear their brand to tell their story and we brought this to life in their uniform design

Read More

Cleanaway

Cleanaway required a seamless transition to a supplier who could manage a direct link to their purchasing software

Read More

Foodstuffs

From north to south of New Zealand and all the 500 sites in between we deliver consistent quality on time as needed

Read More

Oceania

Oceania always put their customers first and expect the same from the company that is their uniform supplier

Read More

McDonald's

We celebrate 26 years designing and supplying uniforms across Australiasia to this iconic international brand

Read More

Fonterra

New Zealand’s largest co-operative concentrates on their business and leaves us to ensure their uniforms perform through rigorous industrial laundering

Read More

Compass

Speed and turnkey delivery from Design concepts to completed delivery on time drives our relationship with Compass

Read More