26 years as Design Partners

Deane is a brand renowned for its family values, yet it also has a large-scale manufacturing capability to service the biggest companies in the world.

In dining and hospitality, there aren’t any bigger than McDonald’s ¬and Deane has proudly built a working relationship with this global giant that dates back to 1992.

Our association with McDonald’s has seen Deane design, manage and supply the full New Zealand uniform range including Crew, McCafe, Management and Maintenance. It was a massive task designing and supplying workwear that could stand up to the rigours of a busy kitchen and service area, while also ensuring the Management Team exude the professionalism that customers have come to expect from McDonald’s.

The designs that we at Deane delivered were and continue to be a combination of the McDonald’s brand elements and a contemporary hospitality styling, backed with the functionality and performance that is required for the unique McDonald’s environment.

Partners For
26 Years
Units Supplied P/A
Industries Covered

This relationship has grown from strength to strength. In 2006 we were awarded the supply of the Australasian McCafe and Management uniforms and we have launched several high-quality new ranges for both McDonald’s and McCafe in the years since. In fact, in July 2018, Deane rolled out 35,000 units for McCafe in 2 weeks making every delivery in full and on time.

Deane is unique because we have the infrastructure and resources to manage an account of this size on a trans-Tasman basis. With over 1,100 McDonald’s restaurants in Australia and New Zealand, this requires meticulous planning, design ingenuity and flawless customer service. Our logistics operations are a well-oiled machine – we hold stock on the shelf ready to be dispatched and distributed within days of receiving the order.

Meanwhile, McDonald’s customer experience is seamless due in part to Deane’s online portal Silk, which allows individual restaurants to place orders by job role and location. Silk provides a visual display of the uniforms, an intuitive ordering process, the ability to view previous purchases and order tracking.

Ultimately though, despite their status as one of the biggest companies in the world, McDonald’s is a business built upon honesty and integrity and it maintains a strong sense of social responsibility – as evidenced by the brand’s ongoing support of the Ronald McDonald House Charity. These are values that speak clearly to and align closely with our own, which is why Deane is proud to bring the Macca’s brand to life.

Maria Kingsman - McCafe Coordinator
The People

Trusted by Generations

When Maria Kingsman puts on her Deane uniform as McCafé Co-ordinator, she isn't just getting ready for work, she’s reuniting with her family. In fact, Maria met her husband James at McDonald’s Brookvale in 1988. Their son Jamie, and daughter Michelle, both went on to work at McDonald’s Brookvale alongside their mother.

While Jamie and Michelle can feel confident wearing their stylish Deane clothing to work everyday, Maria feels confident knowing both her children are wearing practical uniforms that are designed with stringent safety standards in mind. Not only fashionable, but highly functional and with breathability, the Kingsman family appreciate their uniforms can handle the hot, fast-paced environment at McDonald’s.

After working at McDonald’s all these years, regulars are always on the look-out for the Kingsmans wearing their Deane uniforms which has led to a sense of family that is shared by every McDonald’s employee. For Maria, putting on her uniform every day doesn’t only maximise the functionality of her role, it’s a reminder of the family she has created and the family she is a part of.

Case Studies