Hertz Uniform Case Study

Case Study

Hertz

Revamping the Corporate Look: A Procurement Success Story Across the Tasman


“Deane has delivered on every goal we wanted. From a supplier point of view, I just recommend Deane to everyone.”
— Nick Reveley, Operations Solutions Manager, Hertz Australia & New Zealand

For procurement teams, a corporate wardrobe is more than just clothing—it's a strategic investment in brand consistency, operational efficiency, and supplier reliability. Hertz, the leading car rental brand operating across Australia and New Zealand, exemplifies this through its partnership with Deane Apparel.

Challenge: A Wardrobe Overhaul Amidst Brand Transformation

In 2021, Hertz Australia joined its New Zealand counterpart in transitioning away from a global uniform supplier. The goal? A wardrobe that was:

  • Comfortable and climate-adaptable
  • Aligned with Hertz’s global charcoal and black palette
  • Cost-effective to maintain
  • Scalable across 400 locations and 2600 staff

Solution: A Procurement-Led Partnership with Deane

Deane Apparel responded with a streamlined, modular approach:

  • Four distinct ranges: Tailored to job functions, using existing Deane garments
  • Stock efficiency: Branded colour bars replaced custom pieces, reducing inventory complexity
  • Local account management: Dedicated contacts in both markets ensured responsiveness and continuity

This model significantly reduced wardrobe maintenance costs and simplified logistics—key wins for procurement.

Collaboration & Governance

Weekly cross-functional meetings between Hertz and Deane fostered transparency and agility. With two leads from each side, the partnership operated more like an integrated team than a traditional supplier-client relationship.

“There’s no blame game. It’s a very personal connection with the Deane team; they’re kind of like our family.”
— Nick Reveley

Sustainability & Innovation

Procurement also played a role in advancing Hertz’s sustainability goals:

  • Uniform recycling programme launched across sites
  • 50% recycled fabric polo shirts trialled
  • Full transparency on garment provenance

Results: Procurement Value Delivered

  • Reduced wardrobe costs and complexity.
  • Improved staff comfort and brand alignment
  • Strengthened supplier relationship and governance
  • Progress on sustainability targets
“So many good stories have come from us working together. From a supplier point of view, I just recommend Deane to everyone. ”
— Nick Reveley