One of the Deane team’s favourite ways of putting sustainability into practice is making it easy for customers to give preloved Deane garments a second life.

Innovation always starts somewhere. In the case of Deane Apparel’s steadily expanding library of sustainable fabrics, it started with castor beans and an Italian with fashion industry chops.

You've got some great news and you're ready to tell the world. Where do you start? In Deane Apparel's case, we started at home - our Auckland headquarters - and with a staff party. With gelato, even.